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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

A) Content Detective
B) Preview Tab
C) Standard Workflow Approval
D) Two-Step Workflow Approval

2. An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

A) Use the Import Activity to add new records into the data extension.
B) Use the Import Wizard to add new records into the data extension.
C) Use the Import Activity to overwrite the records in the data extension.
D) Use the Import Wizard to overwrite the records in the data extension.

3. A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?

A) Create folders and move content
B) Rename content to be alphabetical
C) Add tags to each piece of content
D) Filter based on content type

4. What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

A) Any Mailing Address
B) A way to Unsubscribe
C) Physical Mailing Address
D) A link to the sender's website

5. What are the 4 ways to gain subscribers? (Choose 4)

A) Make a list of your most common touchpoint
B) Use A/B Testing
C) Get Social
D) Test a few different opt in techniques.
E) Go Mobile.

Solutions: