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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. The technology push strategy described by Robert Cooper develops a product or technology and then finds a market for it. It was the most successful strategy in his study.

A) True
B) False

2. What quantitative market research tool should be used to identify a gap in the products offered to a market?
Choose the best answer.

A) Any appropriate multivariate technique
B) On-line forums
C) Lead users
D) Secondary research

3. The purpose of the Testing & Validation Stage is to test and trial the product in the market, the lab and the production system.

A) True
B) False

4. Which of the following is the best answer regarding the use of financial analysis to evaluate new products?

A) Forecasts and financial analysis should be viewed as a living thing - it evolves and is revised as we learn more about the new product/concept
B) You can and should generate a sales history for forecasting and financial analysis for a new product
C) The same type of forecasts and financial analyses should be used for all project types: new to the world, new to the company, product improvements, platforms, etc. because this consistency results in more accurate analysis
D) Financial analysis is easy and straightforward for new products - just generate a forecast and calculate an ROI

5. What quantitative market research tool should be used to identify a gap in the products offered to a market?

A) Any appropriate multivariate technique
B) On-line forums
C) Lead users
D) Secondary research

Solutions: