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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A) FNAME ($CONTACTS)
B) $CONTACTS.FNAME
C) #FNAME. CONTACTS
D) $ {CONTACTS.FNAME}

2. A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
B) Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
C) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
D) Create an Import Supplemental Table job in Responsys for this file.

3. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
B) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C) Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D) Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.

4. Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design acampaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A) When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
B) The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
C) During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
D) Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.

5. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
C) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D) The purchase transaction is attributed to both email campaigns.

Solutions: