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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
B) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
C) You can only order the rules in the top-down order in which Responsys willexecute them.
D) Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.

2. You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?

A) Data Switch
B) Conditional Branchlet
C) Entry Tracking Variable
D) Stage Gate
E) Timer Event

3. You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaignrequirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

A) Navigate to the Workbook and click the Validate button.
B) Navigate to the Version Test screen and click the Workbook button.
C) Navigate to the Workbook and click the Version Test button.
D) Navigate to the Workbook and click the EMD button.

4. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
B) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
C) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
D) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

5. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Hard bounce rates are 10% or higher.
B) Substantial (5%) increase in click-through rates on last week's promotional campaign.
C) Recipients are forwarding your emails to everyone in their address books.
D) Your open rates have dropped somewhatsince last month.
E) The ISP is recording a high number of spam trap hits and complaint rates from recipients.

Solutions: