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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Granularity of taxonomy categories
B) Offline file structure and content
C) Total volume of categories that they anticipate in their taxonomy
D) Exact number of users that will be classified into each category

2. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Taxonomy API
B) Pixel URL API
C) Ping API
D) User Data API
E) Audiences API

3. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect only personally-identifiable information, to correlate it within the DMP.
B) Collect all data, regardless of granularity, to manage it within the DMP.
C) Collect strategic data points, designed to identify customer engagement.
D) Collect and store only online interactions, as the DMP is an online platform.

4. Identify the dependencies and data sources for a local campaign.

A) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
B) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
C) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
D) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
E) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data

5. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Both BlueKai and the client can store the ID mapping tables in their systems.
B) The client cannot store the ID mapping table in their system.
C) Only BlueKai can store the ID mapping table.
D) Only the client is allowed to store the ID mapping table.
E) The client can store the ID mapping table in their system.
F) BlueKai DMP can store the ID map table.

Solutions: