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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on browser type
B) Making an ID match based on IP address
C) Making an ID match based on operating system
D) Making an ID match based on device type
E) Making an ID match based on an email address used to log into multiple devices

2. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Taxonomy API
B) Pixel URL API
C) Ping API
D) User Data API
E) Audiences API

3. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) You must wait at least thirty minutes after creating a classification rule to start using it.
B) The old rules must be purged prior to running the newly created rule.
C) In addition to the classification rule, you also need to configure a chint rule.
D) It takes one week after rule creation for data to be mapped to prescribed categories.

4. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Horizontal regional empowerment
C) Full agency control
D) A single seat shared by all regions
E) Global DMP nerve center

5. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) Horizontal regional empowerment
B) Full agency control
C) A single seat shared by all regions
D) A global template with local nuances
E) A global DMP nerve center

Solutions: