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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Full agency control
B) Agency ownership of the DMP
C) Client ownership of the DMP
D) Full client control

2. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25@bk111=M@bk115=2
B) awytM3DD bk112=25#bk111= M#bk115=2
C) awytM3DD bk112=25|bk111=M|bk115=2
D) awytM3DD bk112=25~bk111= M~bk115=2
E) awytM3DD bk112=25%bk111=M%bk115=2
F) awytM3DD bk112=25,bk111=M,bk115=2

3. What is the CPS pricing model?

A) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
B) This model allows clients to purchase data based on the overall win rate of the campaign.
C) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
D) This model allows clients to purchase data on a cost per 1,000 impressions basis.
E) This model allows clients to purchase data on a cost per category agreement.

4. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Audience data on past users is sent.
B) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
C) Only data on users that are seen on a go-forward basis is sent.
D) Uses a transparent 1x1 image pixel
E) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.

5. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That access to 3rd party data has been granted and that 1st party converters have been suppressed
B) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
C) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
D) That a custom audience pixel has been generated and that a look-alike model has been created
E) That vendors and share partners have been configured and that Data Usage Agreement has been signed

Solutions: