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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Category report
B) Provider Exchange report
C) Provider Inventory report
D) Schedule Hits report
E) Site Hits report

2. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Web Developer
B) Executive Sponsor
C) Data Analyst
D) Program Manager
E) Media Execution
F) Audience Creation Specialist

3. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-number (integer or float)
B) Key-number range
C) Key-value string pair with an is or contains operator
D) Key-date pair (exact or relative date)

4. Which two are attributes of third-party data? (Choose two.)

A) Free to use for activation, targeting, and analytics
B) Can be confirmed from multiple outside sources
C) Often billed directly by the media partner
D) Offered on a private marketplace, via direct sales to marketers

5. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the iFrame tag type was selected in the container tool.
B) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
C) That the appropriate macros were added to the pixel URL.
D) That the production side web server is capable of retrieving HTTP requests.

Solutions: