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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. How often must you review and assess a client's taxonomy for maintenance?

A) Daily
B) Quarterly
C) Weekly
D) Yearly

2. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) 1
B) Win Each Category
C) 30
D) 7
E) Win Every Time
F) 15

3. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Set up logic if user qualifies for multiple audience segments.
B) Place BlueKai JSON tag in header of page before page content loads.
C) Ensure client is enabled on Match Multiplier.
D) Suppress 1st party converters to ensure that you are only reaching prospects.
E) Recommend leveraging Broad match where possible.

4. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)

A) Oracle owned and managed SFTP location
B) Client owned and managed SFTP location
C) Client owned and managed Amazon S3 Bucket
D) Client owned Google Cloud Storage
E) Oracle owned and managed Amazon S3 Bucket

5. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Classification
B) Data Scoping
C) Data Ingestion
D) Discover
E) Operational Rollout

Solutions: