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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Horizontal regional empowerment
C) Full agency control
D) A single seat shared by all regions
E) Global DMP nerve center

2. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Audience Delivery Criteria area in the Create New Target prompt
B) In the Target Selection area of the Create New Schedule prompt
C) In the HTML text area in the Create New Tag prompt
D) In the Pixel URL field of the Campaign configuration

3. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option E
B) Option D
C) Option A
D) Option C
E) Option B

4. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Email | auction
B) Social | real-time bidding
C) Media targeting | cost-per-stamp
D) Site optimization | flat fee
E) Search | % of spend
F) Dynamic creative optimization | flat fee

5. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) Horizontal regional empowerment
B) Full agency control
C) A single seat shared by all regions
D) A global template with local nuances
E) A global DMP nerve center

Solutions: