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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which global template do you select and customize to provide product recommendations on the homepage?

A) Einstein Content Recommendations
B) Einstein Product Recommendations
C) Banner with CTA
D) InfoBar with CTA

2. A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

A) Open time email
B) Rule-based targeting
C) Surveys
D) A/B testing

3. How many total global goals and filters can you define for your dataset in IS?

A) Unlimited
B) 25 filers and 25 goals
C) 64 total for both filters and goals
D) 300 total between filters and goals

4. What would a marketer include if they want to ensure they display recommendations from more than one category?

A) Exclusion
B) Ingredient
C) Variation
D) Booster

5. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?

Solutions: