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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are Smarter Commerce 'Service' offerings focused on?

A) Up-sell potential via call center interaction.
B) Integrating the supply chain in order to support the call center.
C) Driving the customer to the call center sales channel.
D) Flawless service across all customer interactions to anticipate needs and maintain loyalty.

2. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Awareness
B) Integrated Operations
C) Execution
D) Decisioning

3. Smarter Commerce will help to transform which phases of the commerce cycle?

A) Order Capture, Order Cross-sell, Order Fulfillment, Order return
B) Buy, Market, Sell, Service
C) Assortment Management, Stocking, Space Management, Inventory Allocation
D) Marketing, Socializing, Prospecting, Closing

4. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Customer segmentation.
B) Unica
C) Cross-channel campaign management.
D) All of the above.

5. Smarter Commerce capabilities are packaged and delivered as what?

A) Software, hardware, and services to deliver specific business process capabilities which support each phase of the commerce cycle.
B) Middleware components requiring additional business function software.
C) A simple monolithic application for each phase of the commerce cycle.
D) A single, high-value, shrink-wrapped, solution for commerce.

Solutions: