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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The empowered customer.
B) The reduced impact of mass marketing.
C) The interconnected supplier network.
D) The need to drive optimization in the selling process.

2. The LIVE customer profile is particularly valuable as a predictor since it

A) keeps all customer history in a cookie on their computer
B) captures all web interactions for any customer
C) solicits customer feedback directly
D) maintains visit activity over time, and also captures off-site impressions

3. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer potential, customer transaction capture, customer fulfillment.
B) Customer returns, customer purchases, customer order changes.
C) Customer insight, customer value strategy, customer & partner engagement.
D) Customer demographics, customer geography, customer affluence.

4. Which of the following software products is NOT a part of Smarter Commerce 'Buy' offerings?

A) Sterling Supply Chain Visibility
B) ILOG Logistics Optimization
C) Sterling Transportation Management
D) Sterling Order Management

5. What can AdTarget do?

A) Utilize You Tube to more effectively deliver ad content
B) Monitor all advertisements watched on cable television
C) Force customers to watch the entire Internet ad before entering websites
D) Working with affiliates, target Internet ads without email

Solutions: