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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. A current IBM Cognos BI customer wants to add scenario modeling and forecasting capabilities to their environment. Many of their business users prefer to work in Microsoft Excel.
Which product should the sales representative recommend?

A) IBM Cognos TM1
B) IBM SPSS
C) IBM Cognos Controller
D) IBM OpenPages

2. Which feature of IBM Cognos BI is designed to meet the specific demands of business analysts?

A) Active Report
B) Simplified ad hoc reporting
C) Data exploration for multiple dimensions and hierarchies
D) Portal integration

3. Which statement should a sales representative listen for when positioning IBM Cognos BI to an IT project manager?

A) It is difficult to see into the overall performance of the supply chain.
B) New BI solutions are difficult to integrate with existing systems.
C) We are forced to be reactive, not proactive, to critical business situations.
D) We do not have the relevant data to make decisions on recruitment.

4. What is NOT a specific need that marketing teams have for IBM Cognos BI?

A) To gain visibility into the sales pipeline on opportunities created through demand generation.
B) To analyze and allocate marketing resources across channels.
C) To design and automate demand generation campaigns.
D) To know the effectiveness of their campaigns.

Solutions: