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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) SEO for good web content
B) PPC models
C) CPM models
D) SEM based on web content

2. Which of the following matches eliminates the searched phrases?

A) Negative match
B) Phrase match
C) Exact match
D) Broad match

3. Which of the following is the amount a user is comfortable spending on AdWords advertising each day?

A) Ad scheduling
B) Frequency capping
C) Ad rotation
D) Budget

4. John has a fireworks company in Tennessee and he's created a video showing his incredible fireworks. He'd like to use the video as part of the Google AdWords' video advertisement program.
What must John do to display his video in the Google AdWords' video program?

A) Keep his video to 15 seconds or less.
B) Submit his advertisement to the adult content category for Google AdWords approval.
C) Nothing. Fireworks and pyrotechnic devices are not allowed.
D) Use geo-targeting to marketing his fireworks only in locations where fireworks are legal.

5. Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
B) Ivan must create a Geographic Performance Report in his account.
C) Unless Ivan creates a location targeting ad, he won't see this information.
D) Ivan must create an IP Address report, and then resolve the IP addresses to locations.

Solutions: