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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. In which of the following conditions is the Site Exclusion tool used?

A) When campaign shows irrelevant clicks.
B) When the campaign shows a very high number of clicks, but a very low conversion rate for a specific placement.
C) When the campaign shows a very low number of clicks, but a very high conversion rate for a specific placement.
D) When campaign shows relevant clicks.

2. Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

A) Country targeting
B) City targeting
C) Region and City targeting
D) Customized targeting

3. AdWords tools can be used for a variety of functions. Which of the following tools are components of AdWords tools?
Each correct answer represents a complete solution. Choose all that apply.

A) Account management tools
B) Ad creation tools
C) Keyword tools
D) Placement refinement tools

4. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) SEO for good web content
B) PPC models
C) CPM models
D) SEM based on web content

5. You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

A) The ads are shown based on performance.
B) The ads are shown in rotation.
C) The ads are shown in alphabetical order.
D) The ads are shown in the order in which they were created.

Solutions: