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Facebook Certified media buying professional Sample Questions:

1. What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A) A person clicks on an ad accidentally and closes the window before it opens
B) A website can take too long to load
C) You are not generating at least 50 conversion events per week
D) Your goal is to get more conversions

2. Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

A) You can set up a brand lift study through your Business Manager.
B) People within the control group that will view your ads become part of the exposed group.
C) The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
D) The difference between the test group and the control group are analyzed to see the results of a brand lift study.
E) People within the test group that will view your ads become part of the exposed group.

3. You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

A) Has a fixed long 45 days attribution window
B) Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
C) Uses the PageView event, so it's available as part of the Facebook pixel base code
D) Can occur multiple times per link click / view
E) Uses the ContentView event, so it's available as part of the Facebook pixel base code

4. You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A) CPC
B) Reach
C) Revenue per user
D) Impression
E) CPM
F) Avg. Order Per User

5. You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

A) Pixel Event Manager
B) Pixel Ad Manager
C) Pixel Moderator
D) Pixel Editor
E) Pixel Standard Access

Solutions: