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Facebook Certified media buying professional Sample Questions:

1. You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don't want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can't pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.

A) The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
B) The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
C) There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
D) The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.

2. Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.

A) Debatable social issues
B) Gambling
C) Tragedy and conflict
D) Dating
E) Mature

3. You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

A) You need one campaign and four ad sets since you have 4 different variables at the ad set level.
B) You need 1 campaign with 8 ad sets and 1 ad for each.
C) You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
D) You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.

4. Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

A) Facebook Analytics for Apps
B) Stories
C) Account Kit
D) Facebook Login
E) Comments

5. What are the requirements for a business to open a "Shop" on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.

A) Have a TIN
B) Have an ad account
C) Agree with Facebook's merchant terms
D) Sell physical items
E) Link to valid bank account

Solutions: