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Facebook Certified media buying professional Sample Questions:

1. You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

A) Add conversion lift tests to measure campaign results.
B) Change the bidding type to CPA instead of CPM.
C) Use Facebook SDK to measure conversions.
D) Change audiences to custom audiences.
E) Use more core audiences to increase results.

2. What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook Analytics Tools
B) Business Manager' Pixel Data Source
C) Facebook pixel helper
D) Facebook Custom Audiences

3. You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

A) You should run conversion ads targeted at women only.
B) You should run traffic ads to the customer base but focused on female users.
C) You should run interaction posts to bring awareness to the new customer base.
D) You should run traffic ads targeted at the entire customer database.

4. You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A) CPC
B) Reach
C) Revenue per user
D) Impression
E) CPM
F) Avg. Order Per User

5. You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

A) You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
B) You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
C) You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.
D) You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
E) You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.

Solutions: