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Facebook Certified media buying professional Sample Questions:

1. What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook Analytics Tools
B) Business Manager' Pixel Data Source
C) Facebook pixel helper
D) Facebook Custom Audiences

2. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) CPC
B) Reach
C) Frequency
D) Brand Lift
E) CPM

3. A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

A) Delete all excessive pop-ups in the landing page.
B) Present offer upfront in your ad copy and creative.
C) Add a thank you page to the landing page.
D) Connect the branding in your client's ad with that of the landing page.

4. Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A) You need to associate the client's website pixel with the product catalog in the Business Manager.
B) You need to associate the client's website pixel with the product catalog in the Ad Account.
C) You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
D) You should run remarketing campaigns without the Facebook pixel.
E) You need to create a new pixel and re-upload the product catalog.

5. Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

A) There is no need to make any changes to their campaign.
B) You should increase lifetime budget to $75 in order to meet minimum requirements.
C) Post engagement objective campaigns need a minimum of $4 a day.
D) You need to increase the budget to $50 in order to optimize for daily budget.

Solutions: