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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Journey History
B) Email Analytics Tile
C) Analytics Dashboard

2. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) An Interactive Email Form that links to a confirmation page
B) A Salesforce Survey block called in by an AMP script function
C) An all-to-action button that links to the feedback form

3. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A) Path Optimizer
B) Scoring Split
C) Frequency Split

4. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A) Unshare the email.
B) Cancel send using email.
C) Withdraw email approval.

5. Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

A) Email Performance Over Time
B) Account Send Summary
C) Email 5ends by User

Solutions: