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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

A) Request a Private Domain to leverage SPF and DKIM authentication.
B) Implement an SAP with Private Domain and a Dedicated IP.
C) Request three Dedicated IPs to spread out the sending volume.

2. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A) Email Engagement
B) Web Conversion
C) Manual Engagement

3. The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A) _Open data view
B) Total Opens measure
C) Tracking Data Extract

4. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A) Configure a holdback group to be targeted by the winner.
B) Place a Random Split before Path Optimizer for the pilot group.
C) Select winning path three days after journey activation

5. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A) SQL Query, Decision Split, Data Designer
B) SQL Query, Filter Definition, Journey Builder Entry Source
C) Journey Builder Entry Source, Filter Definition, Segment Builder

Solutions: