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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A) Use Email Address as Subscriber Key.
B) Select 'Deduplicate by Email' checkbox.
C) Mark the field as the Primary Key.

2. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

A) Nothing - bounce rates up to 30% are acceptable.
B) Continue monitoring the bounce rate for changes.
C) Remove the bounced addresses before the next send.

3. Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?

A) AMP script Search Functions
B) Enhanced Dynamic Content Blocks
C) Personalization Strings

4. The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A) SQL Query, Filter, Data Extract
B) SQL Query, Data Extract, File Transfer
C) Filter, Data Extract, File Transfer

5. Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

A) Leverage Einstein for content tagging.
B) Make the Customer Key more descriptive.
C) Use nested tags to create hierarchies.

Solutions: