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Adobe Marketo Engage Architect Master Sample Questions:

1. What elements should be included in project boundaries? (Choose two)

A) Defined KPIs
B) Email performance reports
C) Identified risks
D) Workflow templates

2. A marketing operations manager has inherited an 8-year-old Marketo instance. During an audit, they discover that each region has their own naming standards, and often marketers will create unique program names like "Mario Dec13 Sales Event - OLD DO NOT USE". Reporting is inaccurate and often requires extensive filtering to get simple results.
In order to create consistent program organization rules, what is the recommended best practice for program naming schemes?

A) [Program type] [YYYY]-[MM]-[Optional DD] [Description]
Example:
WBN 2024-02-14 Product release
B) Use a unique identifier for each program without following a standardized structure
C) [Description] [Program type] [YYYY]-[MM]-[DD]
Example:
Product release WBN 2024-02-14
D) [YY]-[MM]-[Optional DD] [Description]
Example:
24-02-14 Product release Webinar

3. What strategies can improve the scalability of campaigns in a global Marketo instance? (Choose two)

A) Consolidating all campaigns into a single folder
B) Creating localized Smart Campaigns for each region
C) Using Workspaces and Partitions for regional teams
D) Reducing the number of email templates

4. A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

A) Remove inactive campaigns
B) Consolidate all campaigns into one workspace
C) Reduce the number of campaigns
D) Implement naming conventions for campaigns

5. A client observes low engagement rates due to spam complaints.
What action is recommended?

A) Warm up IP addresses
B) Adjust recipient preferences
C) Use double opt-in for subscriptions
D) Increase sending frequency

Solutions: