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Adobe Marketo Engage Architect Master Sample Questions:

1. Which type of logic is used for complex segmentations in Marketo?

A) Engagement Streams
B) Email Delivery Timing
C) Advanced Smart List Filters
D) Lead Scoring Logic

2. A Marketing Operations team running Adobe Marketo Engage has a series of data processing actions that must occur on records when they enter certain Programs. The data processing must be completed before a series of flow actions can complete to achieve the desired objectives of each Program (e.g., when the customer is sent an email). Any new records must be synced to Salesforce as Leads. A number of separate Programs need these data processing events to occur before the campaign flow steps can happen (e.g., an email is sent).
From each of these Programs that runs the main flow of activities, what is the most efficient and scalable way to structure a smart campaign flow to make sure everything happens in the right order?

A) Sync Person to Salesforce > Wait (5 minutes) > Execute Campaign > Send Email > Create Task
B) Execute Campaign > Sync Person to Salesforce > Send Alert > Create Task
C) Execute Campaign > Send Email > Send Alert > Create Task
D) Sync Person to Salesforce > Execute Campaign > Send Email > Send Alert

3. A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

A) Remove inactive campaigns
B) Consolidate all campaigns into one workspace
C) Reduce the number of campaigns
D) Implement naming conventions for campaigns

4. What should be considered when setting up lead routing for multiple regions? (Choose two)

A) Regional business rules for lead assignment
B) Consolidating all leads into a single database
C) Creating a single global Smart Campaign
D) Ensuring region-specific data compliance

5. What should be considered for efficient data schemas in Marketo? (Choose two)

A) Using standardized field names
B) Avoiding relational data structures
C) Field mapping consistency
D) Limiting data imports

Solutions: