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Adobe Journey Optimizer Developer Expert Sample Questions:

1. The dimensional entity that exists within the Real-Time Customer Profile data store (also sometimes referred to as lookup or classification schemas) is primarily used for what two purposes? (Choose two.)

A) It helps simplify the modeling process in XDM by avoiding having to restate common data on either the event or the traits of a profile.
B) It allows Journey Optimizer to leverage the data for audience and segment qualification initiated customer journeys.
C) It ensures that data is optimally stored to deliver real-time experiences and segmentation.
D) It is leveraged during batch segmentation jobs that are run within the Real-Time Customer Profile,

2. A marketing manager, working in Adobe Journey Optimizer, has created a Collection of offers called "Fall Coupons". When the Collection is checked, only 3 of the 4 offers created are included.
What would be the problem?

A) They did not create a Fallback Offer for their collection.
B) When creating the offer, they did not add the Image Placement.
C) The required Tag is missing from one of the Offers.

3. An Adobe Journey Optimizer team member wants to make sure their messages are successfully executed, sent, and delivered. Where can the team member monitor how the messages are performing across journeys in real-time?

A) From the Journeys menu, click the Executions tab, and filter by Messages.
B) From the Messages menu, click the Executions tab.
C) From the Reports menu, click the Messages tab.

4. While modelling a schema for a retail organization purchase journey, the following data sources are available:
1. CRM system
2. Purchase data from offline store
3. Website analytics data
What is the correct Schema type to map these data to ingest in Adobe Experience Platform?

A) CRM system - XDM Individual Profile
Purchase data from offline store - XDM Experience Event
Website analytics data - XDM Experience Event
B) CRM system - XDM Individual Profile
Purchase data from offline store - XDM Individual Profile
Website analytics data - XDM Experience Event
C) CRM system - XDM Experience Event
Purchase data from offline store - XDM
Experience Event Website analytics data - XDM Individual Profile

5. What is the correct definition of a Business Event in the context of how it works with the Real-Time Customer Profile?

A) A Business Event is an event that is not linked to a specific profile. It must be defined utilizing an XDM record-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It can be used to initiate a Journey of any type.
B) A Business Event is an event that is linked to a specific profile. It must be defined utilizing an XDM event-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It can be used to initiate a Journey of any type.
C) A Business Event is an event that is not linked to a specific profile. It must be defined utilizing an XDM record-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It is always followed by a Read Audience activity in a journey.

Solutions: