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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. What are the supported export file types for 'Send file now' or 'Send file on schedule' within a Customer Journey Analytics Workspace?
Response:

A) TSV, CSV
B) XML, XLS
C) CSV, PDF
D) XLS/XLSX, PDF

2. A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:

A) The attribution model gives more credit to later touches
B) The attribution model prioritizes paid channels over organic
C) The lookback window for the orders is too short
D) The attribution model gives more credit to early touches

3. Which Adobe CJA features enable automated report generation?
(Select two.)
Response:

A) Data View Manager
B) Data Export Module
C) Calculated Metrics Engine
D) Report Scheduler

4. A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:

A) To understand effective touchpoints for brand awareness
B) To understand effective touchpoints for customer retention
C) To understand effective touchpoints for conversion
D) To understand effective touchpoints for content velocity

5. An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA. How will deletion of audience in CJA affect audience in AEP Real-time CDP?
Response:

A) Profiles of shared audience are deleted from AEP Real-time CDP
B) Shared audience is not deleted from AEP Real-time CDP
C) Shared Audience deletion is not allowed in CJA
D) The audience will remain in CJA but be removed from AEP Real-time CDP

Solutions: