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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the bidding strategies will you use if you are focused on clicks?

A) Campaigns
B) Automatic CPC bidding
C) CPA bidding
D) CPM bidding

2. Which of the following terms refers to the amount of time it takes for a user to view the landing page after clicking an ad?

A) Load time
B) Click-through rate
C) Quality score
D) ROI

3. Gary is managing many different Google AdWords accounts for his clients. How many AdWords accounts can be associated with a Google Account login?

A) 1
B) Unlimited
C) 10
D) 100

4. AdWords tools can be used for a variety of functions. Which of the following tools are components of AdWords tools?
Each correct answer represents a complete solution. Choose all that apply.

A) Account management tools
B) Ad creation tools
C) Keyword tools
D) Placement refinement tools

5. You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?

A) There is a problem here - the CPM method charges for the opening image, even if the video isn't played.
B) There is a problem here - video ads don't use the CPM method, only the CPC method.
C) There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.
D) There's no problem here - this is a great plan to share product information and keep prices low.

Solutions: