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Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?
A) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
B) Yes, if you use a My Client Center account, you may have multiple accounts.
C) No. All Google AdWords participants can have just one Google AdWords account.
D) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
2. You are a Google AdWords consultant for your company and you'd like to do conversion tracking. How do you participate in the Google AdWords conversion tracking?
A) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
B) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
C) You must add the Google AdWords conversion tracking code to your website's HTML code.
D) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
3. Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?
A) Open the campaign page and then choose Search Listings to edit where the ad will appear.
B) Open the ad page and then choose the Settings tab to edit where the ad will appear.
C) Open the campaign page and then choose the Settings tab to edit where the ad will appear.
D) Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
4. Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?
A) Top exit pages report
B) Top landing pages report
C) Site overlay report
D) Funnel visualization report
5. Which of the following policies prohibits affiliates from using destination URLs that automatically redirects to another Website?
A) Link policies
B) Quality
C) Editorial and format policies
D) Content policies
Solutions:
Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: A |
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