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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor. Jon wants to know how many accounts can be edited at once, since he's many accounts to edit. What should Eddy tell Jon?

A) The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center.
B) The AdWords Editor allows you to edit only one account at a time.
C) The AdWords Editor allows you to edit up to five accounts at once.
D) The AdWords Editor allows you to edit up to 100 accounts at once.

2. Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

A) Nancy has been credited for clicks on her ad that were deemed invalid clicks.
B) Nancy has been credited for clicks on her ad that didn't take visitors to her domain.
C) Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
D) Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.

3. Allen is using the Traffic Estimator tool to predict the amount of traffic he'll receive for his Google AdWords ads, based on keyword targeting. Allen notices that Google can also recommend a CPC bid for the keywords he's generated. At what percentage of the time does Google say, that their suggested value should deliver ads in the top position ?

A) 50 percent
B) 75 percent
C) Zero. The traffic estimator does not work with keyword targeting, only CPM bidding.
D) 85 percent

4. Which of the following is used to track the number of users elected to subscribe to a newsletter?

A) Signup label
B) View of a key page
C) Leads
D) Purchase/Sale

5. Fred is a consultant for several clients for their Google AdWords online campaigns. One of the
client's accounts is using the Manager Defined Spend. What will happen if Fred moves the account from his MCC to a new MCC that doesn't have access to the Manager Defined Order?

A) Fred will receive an access denied message because he's not broken the link between the Manager Defined Spend and the Manager Defined Order.
B) The client's ads will stop serving within 30 minutes
C) The client won't have access to the account.
D) Fred won't have access to the account.

Solutions: