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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following reports in Google Analytics is used to learn how well (or poorly) the landing pages are performing?

A) Site Overlay
B) Funnel Visualization
C) Top Landing Pages
D) Top Exit Pages

2. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?

A) Political ads
B) Puppies
C) Cigars
D) Cars

3. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
B) Yes, if you use a My Client Center account, you may have multiple accounts.
C) No. All Google AdWords participants can have just one Google AdWords account.
D) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.

4. John has a fireworks company in Tennessee and he's created a video showing his incredible fireworks. He'd like to use the video as part of the Google AdWords' video advertisement program.
What must John do to display his video in the Google AdWords' video program?

A) Keep his video to 15 seconds or less.
B) Submit his advertisement to the adult content category for Google AdWords approval.
C) Nothing. Fireworks and pyrotechnic devices are not allowed.
D) Use geo-targeting to marketing his fireworks only in locations where fireworks are legal.

5. You are a consultant for the HKU Company and you're helping them brand their online presence. You've worked with the company to create a video ad about their products. You've recommended that they participate in the Google Network. Beth, your client, asks how the placement tool, which you've recommended, will help them with their branding. What is a placement tool and how will it help the HKU Company?

A) The placement tool will automate the placement of the video ad throughout the Google Net work.
B) The placement tool allows to edit the ads offline, make changes, propose changes, and add comments before the changes are uploaded and placed into the Google Network.
C) The placement tool allows to choose where the video ads will be placed on the partner's we bsites.
D) The placement tool will help the HKU Company determine which partners in the Google Network don't accept non-text ads and filter out these partners from their placement choices.

Solutions: