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Google Display Exam Practice Test Sample Questions:

1. What is the size of a video companion banner required for expandable click-to-play YouTube Video Ad?

A) 300x35
B) 50x50
C) 950x500
D) 300x250

2. Google recommends that Google AdWords users include negative keywords when building a contextual advertisement. Why should users include negative keywords?

A) It helps to ensure that ads would not appear on irrelevant searches.
B) It helps to ensure that an ad will appear when users search for an opposite keyword.
C) It helps to ensure that searches with similar spelling would not appear on search results.
D) It helps to ensure that an ad will appear along with competitors' ads.

3. You are a Google AdWords consultant to your client. You are showing them how the Keyword Tool
works and the four options for keywords this tool can utilize. Which one of the following is NOT a
feature of the keyword tool?

A) Find negative keywords based on irrelevant placement sites.
B) Find additional keywords based on your existing keywords.
C) Find negative keywords based on existing keywords.
D) Find additional keywords based on competitor's ads.

4. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

A) Cost-per-acquisition bidding
B) Cost-per-click bidding
C) Cost-per-thousand bidding
D) Cost-per-month bidding

5. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A) Ability to engage with a massive community that is already interacting with the content
B) Online presence to sell items in an auction-style format using Google Checkout
C) Opportunity to participate on multiple platforms, allowing portability of content
D) Access to the largest inventory of professional and user-generated videos in the world

Solutions: