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Google Display Exam Practice Test Sample Questions:

1. Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

A) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
B) It's the conversion rate for ads in the Google Content Network.
C) It's the cost of conversions that have happened after a user saw Bob's ad online.
D) It's the number of conversions that have happened from a video ad.

2. Which of the following is a Google property where display ads are eligible to appear?

A) MSN
B) YouTube
C) Yahoo
D) Wonder wheel

3. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
B) Amy should increase her advertising budget.
C) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
D) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.

4. Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified
keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast beans. Which keyword wouldn't be a good choice to include in the ad group gourmet coffee beans?

A) French roast coffee beans
B) Gourmet coffee beans
C) Gourmet coffee
D) Specialty coffee

5. Martha has created a video that she would like to enter into YouTube as a promoted video. She has completed the Google AdWords requirements but she would like her video to just be shown on YouTube. Can Martha remove the video from the Google Content Network?

A) Promoted videos must be in the Google Content Network as that is the medium for the video to be promoted on YouTube.
B) Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords.
C) Promoted videos are not part of the Google Content Network, they are only part of YouTube so this is not a problem for Martha.
D) Promoted videos cannot be removed from the Google Content Network and still appear on YouTube.

Solutions: