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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which of the following is not a deliverable to be completed during the Concept Generation phase?

A) Product Concept Statement
B) Outside Sources
C) Problem-based Ideation
D) Inside Sources

2. QFD (Quality Functional Deployment) is all of the following except:

A) QFD limits the chance of omitting important design characteristics or interactions across design characteristics
B) This method is most valuable during the stage of development when a cross-functional team agrees on how customer needs translate into to product specifications and features that will address the needs
C) A structured method employing matrix analysis for linking what the market requires to how it will be accomplished in the development effort
D) A tool designed to allow engineering and marketing departments to work independently while accomplishing a common goal of discovering how customer needs translate into product specifications

3. New products include:
I. New to the world products or breakthroughs, e.g. personal computer
II. New category entries or platforms, e.g. Intel 386
III. Additions to product lines or enhancements, e.g. Pentium 500mhz

A) I and III
B) I and II
C) I, II, and III
D) II and III

4. In a bubble chart Pearls are the potential stars because they have a high potential payoff, but a low likelihood of success.

A) True
B) False

5. In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?

A) Carry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product
B) Make significaant investment in product improvements
C) Take as much profit from the product as possible
D) Sell the product while it is still making money

Solutions: