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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A) The agent uses a customized next best offer widget powered by the interaction studio connector
B) Leverage service cloud to inform IS in real-time
C) Use machine learning to serve product/ content recommendations in email sent by your ESP
D) Manually sync data from Interaction studio to service cloud

2. What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

A) Statistical tracking of KPIs
B) Operational information
C) Shadow catalog information
D) User behaviors
E) Employee performance

3. Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

A) Product ETL
B) External Email Campaign Events ETL
C) Manual Segment ETL
D) Transaction ETL

4. A brand wants to do an ad-hoc export of a segment. What option could they use?

A) The export segment functionality via the SOAP API
B) The export segment functionality via JSON payload
C) The export segment functionality via CSV format
D) The export segment functionality to Amazon S3

5. In which two locations in the pageType definition can a developer pass in attributes?

A) Listeners
B) cashdom
C) Ismatch
D) onActionEvent

Solutions: