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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:

The client performed the below standard mapping:

As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:

A) A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)
B) An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.
C) An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.
D) A Harmonized dimension was created via a pattern over the Creative Name.

2. A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

A)

B)

C)

D)

3. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

A) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
B) Variable Dimensions hold a Many-to-Many relationship with its main entity
C) These dimensions are stored at the workspace level
D) All variables exist in every data set type, hence are considered as overarching dimensions

4. Animplementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?

A) Mapping formula
B) Vlookup 0
C) Data Fusion
D) Calculated Dimensions
E) Patterns

5. A client would like to integrate the following two sources:
Google Campaign Manager:

IAS:

After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

A) Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
B) Media Buy Name, Impressions
C) Creative Name, Impressions, Analyzed Impressions
D) Media Buy Type, Analyzed Impressions

Solutions: