The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification

• If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
• After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
• When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.

Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Consultant-Exam-Guide

As a layman, people just envy and adore the high salary and profitable return of the IT practitioner, but do not see the endeavor and suffering. But as the IT candidates, when talking about the Marketing-Cloud-Consultant certification, you may feel anxiety and nervous. You may be working hard day and night because the test is so near and you want to get a good result. Someone maybe feel sad and depressed for the twice failure. Not getting passed maybe the worst nightmare for all the IT candidates. Now, I think it is time to drag you out of the confusion and misery. Here, I will recommend the Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant actual exam dumps for every IT candidates. With the help of the Marketing-Cloud-Consultant exam study guide, you may clear about the knowledge and get succeeded in the finally exam test.

Marketing-Cloud-Consultant Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:

1. Discovery: 15%

• Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
• Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
• Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
• Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
• Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
• Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).

2. Conceptual Design: 12%

• Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
• Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
• Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
• Explain the purpose of IP Warming and make a recommendation based on customer needs.
• Given a customer scenario, determine the factors to consider when scaling the solution.
• Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
• Articulate how data construct will drive one-to-one messaging and content.

3. Marketing Cloud Connect: 6%

• Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
• Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
• Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.

4. Account Configuration: 10%

• Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
• Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
• Given a scenario, troubleshoot issues regarding Reply Mail Management.
• Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).

5. Reporting: 5%

• Summarize Send Logs, including when/why to use it and how to create and manage.
• Explain how the information in data views and tracking extracts are accessed.
• Compare and contrast standard reports, data views, and tracking extracts.

6. Data Design: 12%

• Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
• Understand available data types, retention, and template options when building a data extension.
• Given a customer scenario, recommend the appropriate import method with lists or data extensions.
• Understand the implications of a system being database of record.
• Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).

7. Automation: 8%

• Compare and contrast triggered and scheduled interactions.
• Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).

8. Email Build: 7%

• Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
• Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
• Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
• Understand the required steps to build, test, and deploy an email based on customer requirements.

9. Contact Builder: 15%

• Summarize how to use Data Designer to incorporate data source into Contact Builder.
• Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
• Understand how cardinality impacts data modeling.
• Explain the role and capabilities within Contact Builder.

10. Journey Builder: 10%

• Compare and contrast automation tools, such as Journey Builder and Automation Studio.
• Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
• Explain the requirements for and the methods by which a contact can enter a Journey.

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How much Marketing-Cloud-Consultant Exam Cost

The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.

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