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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The LIVE customer profile is particularly valuable as a predictor since it

A) keeps all customer history in a cookie on their computer
B) captures all web interactions for any customer
C) solicits customer feedback directly
D) maintains visit activity over time, and also captures off-site impressions

2. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Target through online advertisements based on interaction history.
B) Automate customer recommendations based on LIVE profile.
C) Optimize paid search advertising.
D) All of the above.

3. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The empowered customer.
B) The reduced impact of mass marketing.
C) The interconnected supplier network.
D) The need to drive optimization in the selling process.

4. Which type of constraint optimization problem can Smarter Commerce address?

A) Inventory allocations.
B) Store space planning.
C) Transportation routes.
D) All of the above.

5. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed web analytics and 1:1 marketing.
B) Rapid time to value, based on pre-integration and common marketing constructs.
C) Support for social networks, affiliates, and content aggregators.
D) Recognized best of breed customer interaction platform.

Solutions: