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Salesforce Interaction Studio Accredited Professional Sample Questions:

1. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A) Web campaign
B) Server-side campaign
C) Mobile campaign
D) Email campaign

2. What is the unified customer profile?

A) A view of each visitor, customer, and user based on their behaviour on your website, withmarketing emails or, with any integrated channel
B) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
C) A unified view of all customer activity across, websites, web applications, mobile store, call center
D) A profile view for administrators to see activity across all of the customer touch points

3. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A) Leverage service cloud to inform IS in real-time
B) The agent uses a customized next best offer widget powered by the interaction studioconnector
C) Use machine learning to serve product/ content recommendations in email sent by your ESP
D) Manually sync data from Interaction studio to service cloud

4. What is the interaction studio terminology for the collection of products and content as well as related categories, and tags -such as brand, gender, style, keyword and author?

A) Dimensions
B) Directory
C) Catalog
D) Channel

5. A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

A) IS uses probability matching to determine if two or more profiles represent for user identity
B) IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
C) IS users third party software to match anonymous and knows identifies
D) IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

Solutions: