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Salesforce Email Essentials (EEB101) Sample Questions:

1. A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A) A scheduled automation to import a file containing all of their subscribers.
B) A scheduled automation to occur every 15 minutes to ensure the data is current.
C) A scheduled automation to import a nightly file of updated or changed records.
D) A file drop automation to execute an import every time a record is updated or added.

2. To import a data extension utilizing the add and/or update command what must it contain?

A) Email Address
B) Subscriber Key
C) Primary Key
D) Secondary Key

3. How do you access the Email Application in the Exact Target IMH? (Choose 2)

A) Click Campaigns and Reports
B) Access the Email Application through the Exact Target Marketing Cloud Drop Down.
C) Click Email.
D) Click the App Selector in Exact Target.

4. The marketing team would like to remind customers they can receive 10% off all purchases they make during the week of their birthday as a way to increase customer engagement. Which tool would the Marketing team use to send an email notification to customers based on a subscriber specific date?

A) AMPscript
B) Data Extract Activity
C) Data relationships
D) Playbooks

5. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A) Scheduled Email Sends
B) Automation Studio
C) Predictive Email
D) Journey Builder

Solutions: