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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketing team would like to send an email to an audience on a weekly basis. the team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

A) Data Extract Activity
B) Automation Studio
C) Journey Builder
D) Filter Activity

2. A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?

A) Email Body
B) Link Content
C) Envelope Content
D) Footer

3. What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)

A) In-store loyalty programs.
B) During inbound sales call
C) Address Book Strategy
D) Email sign up on website
E) Subject line recognition.

4. A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

A) One template can only be used for one email, maintaining brand standards.
B) Emails can be formatted for desktop and mobile without extra coding.
C) Templates provide the ability to create email messages using content blocks.
D) HTML developers are needed to build templates, but not emails.

5. An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

A) Keep the subject text between 50 to 100 characters long
B) Include information relevant to the message in the subject line
C) A/B test the effectiveness of different subjects
D) Include "RE:, "FWD:" "etc." to get reader's attention

Solutions: