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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

A) Create an import using the Import Wizard in Automation Studio
B) Create an Import Activity to use in a workflow in Automation Studio
C) Create an import using the Import Wizard in the Email Application
D) Create an Import Activity and execute it manually

2. What can be used to join two data extensions to segment via Drag and Drop Segmentation?

A) Send Relationship
B) Subscriber Key
C) Subscriber ID
D) Data Relationship

3. A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?

A) Confirm that each content area specified in the dynamic content rules exists.
B) Ensure subscriber status at the time of send is Subscribed or Bounced.
C) Ensure subscribers have not unsubscribed or are undeliverable.
D) Identify phrases like "click here" or "Free!" that could be marked as spam.

4. Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

A) Content Detective
B) Preview Tab
C) Standard Workflow Approval
D) Two-Step Workflow Approval

5. What does the validate tool check for? (Check all that apply)

A) Invalid email address
B) A physical mailing address
C) That each content area specified in the dynamic content rule exists
D) Correct syntax for attributes
E) The presence of an unsubscribe link

Solutions: