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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

A) Data Extract Activity
B) SQL Query Activity
C) Segment Activity
D) Filter Activity

2. A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

A) One template can only be used for one email, maintaining brand standards.
B) Emails can be formatted for desktop and mobile without extra coding.
C) Templates provide the ability to create email messages using content blocks.
D) HTML developers are needed to build templates, but not emails.

3. A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

A) The file for an import activity must be placed in a folder on a FTP site
B) An import activity can be used in an automation created in Automation Studio
C) The file for an import activity can be on a desktop computer
D) The import activity is under Subscribers in the Email Application
E) An import activity can be executed manually

4. Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

A) The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
B) The subscriber is automatically unsubscribed from the business unit from which the send originated
C) The subscriber is automatically unsubscribed from the list from which the send originated
D) The subscriber is automatically redirected to the subscription center to unsubscribe from publications

5. A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?

A) Validate
B) Subscriber Preview
C) Content Detective
D) Spam Check

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