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Salesforce Email Essentials (EEB101) Sample Questions:
1. A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
A) Create a suppression workflow for the unsubscribed accounts.
B) Import unsubscribes into a data extension, then update status with a query.
C) Create an automation triggered on unsubscribes from the other system.
D) Import unsubscribes with the appropriate status into All Subscribers.
2. Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?
A) Create an automation to begin when Information changes on a store object using a workflow rule.
B) Create a file drop automation to initiate when the store's data extension is updated via import.
C) Create a scheduled automation to import the file on a recurring basis with store information.
D) Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
3. How can you tell the marketing cloud that an email is commercial or transactional?
A) Check the commercial email checkbox
B) Associate a commercial send classification to the email
C) Check the Transactional checkbox
D) Associate a transactional send classification to the email
4. A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)
A) State why the subscriber is receiving the email
B) Include the mailing address of the sender.
C) Include a phone number to call.
D) Ensure an opt-out link is present.
5. Select three (3) best practices for interacting with potential and active subscribers?
A) Only use the email address offered
B) Make unsubscribing easy, no more than 4 clicks
C) Follow the CAN SPAM Law
D) Make unsubscribing easy
E) Always make email opt in required
Solutions:
Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: B,D | Question # 4 Answer: B,D | Question # 5 Answer: A,C,D |
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