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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A) After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
B) Create automations that import the data directly into the child BUs to bypass the parent level BU.
C) After the file import, use the transfer file activity to move data into data extensions in child BUS.

2. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A) Add descriptive tags to each asset upon creation.
B) Add assets to folders upon creation.
C) Add a description to each asset upon creation.

3. The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A) Path Optimizer
B) A/B Testing
C) Einstain Engagement Activities

4. Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

A) Leverage Einstein for content tagging.
B) Make the Customer Key more descriptive.
C) Use nested tags to create hierarchies.

5. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A) Reply Mail Management
B) Parameter Management
C) Publication Lists

Solutions: