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CIMA Managing Finance in a Digital World Sample Questions:

1. Working in the finance function of a manufacturer of baked goods, T has been asked to support the monitoring of key performance indicators (KPIs) within the operations function of the company.
Which of the following would be a suitable KPI to help measure quality costs?

A) Amount of inventory damaged in warehouse storage
B) Freight costs per bakery unit sold
C) Time taken to deliver a customer order
D) Labour utilisation rate in the bakery.

2. Which of the following specifically describes experiential marketing?

A) Experiential marketing uses marketing techniques to motivate employees.
B) Experiential marketing uses marketing techniques to create an emotional connection between a person and a brand.
C) Experiential marketing uses marketing techniques to maximise profits.
D) Experiential marketing uses marketing techniques to achieve non-commercial goals.

3. System changeover has four approaches, each of which vanes in terms of risk. cost and time.
Select the most suitable approach for when there is a need to minimise costs and time.

A) Pilot operation
B) Phased changeover
C) Direct changeover
D) Parallel running

4. Company P has revised its corporate and marketing objectives following a recent expansion in the primary market within which it operates. The next step is to devise an appropriate marketing strategy. Company P has conducted primary and secondary market research and this information is in the process of being analysed to establish the needs of the subjects. At which stage of the marketing strategy process is Company P?

A) Segmentation
B) Marketing mix
C) Targeting
D) Positioning

5. Which of the following would be a useful KPI to highlight increasing recruitment costs?

A) Employee retention rate.
B) Training spend per employee.
C) Ratio of employee costs to turnover
D) Reportable health and safety incidents.

Solutions: