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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which features enable data filtering and segmentation in Adobe CJA?
(Select two.)
Response:

A) Event Flags
B) Segments
C) Data Transfer Rules
D) Calculated Metrics

2. Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:

A) Linear attribution model with a session lookback window
B) Last touch attribution model with a session lookback window
C) Linear attribution model with a person lookback window
D) Participation attribution model with a person lookback window

3. Which filters ensure that only relevant customer actions are included in a report?
(Select two.)
Response:

A) Profile Segment Filters
B) API Query Filters
C) Event Trigger Filters
D) Metric Filters

4. Which features should be enabled to ensure secure report sharing with external stakeholders in Adobe CJA?
(Select two.)
Response:

A) Apply Data Encryption Rules
B) Activate Scheduled Exports
C) Enable Profile Merge Policies
D) Enable Access Permissions

5. What is the first step when analyzing campaign performance data in Adobe CJA?
Response:

A) Enable Real-Time Sync
B) Define Date Ranges
C) Assign Campaign Metrics
D) Apply Data Filters

Solutions: