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Adobe Marketo Engage Architect Master Sample Questions:

1. What strategies can improve the scalability of campaigns in a global Marketo instance? (Choose two)

A) Consolidating all campaigns into a single folder
B) Creating localized Smart Campaigns for each region
C) Using Workspaces and Partitions for regional teams
D) Reducing the number of email templates

2. A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A) Establish static lists for each region
B) Create a separate workspace for each region
C) Use one global partition
D) Use Smart Campaigns for segmentation

3. A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A) Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.
B) Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
C) Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.
D) Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.

4. A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)

A) The network administrator, to make changes in the DNS record
B) The sales and marketing teams, to address removing prospects from the system
C) The sales and marketing teams, to review the emails using deliverability tools
D) The legal team, to approve placing old prospects on Marketing Suspended

5. Which feature in Marketo best supports multi-channel attribution?

A) Campaign Members
B) Smart Lists
C) Program Tags
D) Lead Scoring

Solutions: