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Facebook Certified Community Manager Sample Questions:

1. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create targeted posts and ensure the content and tone are inclusive
B) Create a social media account for the new product
C) Tag influencers to share the content and campaign hashtag
D) Change content strategy to target male followers during launch

2. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
B) Prepare materials for influencers that highlight recent community impact
C) Create a Facebook Page and organize events using the paid events functionality
D) Claim a membership fee for current members of the Facebook group

3. A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

A) Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
B) Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
C) Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
D) Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing

4. A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)

A) Post a link to the group rules that are relevant to this topic.
B) Delete the post immediately and message involved members.
C) Remove and block members who violated the guidelines.
D) Remove comments from unreliable sources on the post.

5. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase video content across all platforms
B) Increase influencer content across all platforms
C) Increase paid spend targeting young audiences on all platforms
D) Increase community moderation on all platforms

Solutions: