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Facebook Certified Community Manager Sample Questions:

1. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Run targeted ads across all the platforms that the brand uses.
B) Invite fashion influencers to promote the new line during a live launch.
C) Comment on competitor posts so that their community learns about the new line.
D) Ask community members to create a post and tag several friends.
E) Start new social media accounts to target the new demographic.

2. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

A) Raise the issue to the most relevant point of contact internally
B) Call the local authorities immediately to report the threat
C) Open a conversation with the community member and discuss their concerns
D) Delete the comments and ban the community member from the Page

3. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Approve the post with a warning to the celebrity
B) Treat the celebrity according to the policy of the group
C) Adjust the rules to allow political content and generate more group engagement
D) Approve the post and close commenting to prevent political discussion
E) Decline the post with feedback to educate the celebrity on the group policy

4. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Reach Sentiment Website traffic
B) Reach Website traffic Audience growth
C) Reach Audience growth Sentiment
D) Website traffic Sentiment Audience growth

5. A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

A) Tag members in every topic discussion to encourage them to comment.
B) Mute members who repeatedly violate group rules.
C) Use an analytics tool to determine which content is best to provide.
D) Post applicable community guidelines and pin that post as an announcement.

Solutions: