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Facebook Certified Community Manager Sample Questions:

1. A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?

A) Launch a referral program for current members to invite their neighbors to join the community
B) Partner with a national newspaper and publish an article about the community
C) Encourage the moderation team to comment more on the content
D) Place targeted ads for potential members using fitness and wellness interest targeting

2. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Likes on the video
B) Views on the video
C) Engagements based on new followers
D) Engagements generated from shares

3. Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)

A) Ask the members who go against group rules to explain themselves in the comments
B) Create a poll in the community to ask whether new guiding principles should be introduced
C) Create and schedule content to reinforce the guiding principles of the community
D) Use the decline with feedback tool to remind people of the group rules they have violated

4. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

A) The agreed result from a recent poll stating that each community manager will use their initials
B) The personal profiles of each community manager to make it clear who is replying
C) A company-branded profile used by all community managers with each reply signed by name
D) The approach that the team agreed upon and the company approved

5. A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?

A) Continue to focus on the original community
B) Link to the new community and encourage people to join it
C) Create a post that discourages members from joining the new community
D) Remove the members who are joining the new community

Solutions: