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Facebook Certified media buying professional Sample Questions:

1. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

A) Messages
B) Traffic
C) App Installs
D) Page Likes
E) Lead Generation
F) Store Visits

2. You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.

A) $4,000 lifetime budget with standard delivery.
B) $7,000 lifetime budget with accelerated delivery.
C) $28,000 lifetime budget with accelerated delivery.
D) $28,000 lifetime budget with standard delivery.

3. You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

A) You should change the set up to campaign budget optimizatio
B) You should increase the number of ads within each ad set
C) You should change the set up to daily budget
D) You should change the campaign objective

4. Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

A) Create app install campaigns for people who have visited the website.
B) Create app install campaigns for people who have finalized a purchase for the following 15 days.
C) Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
D) Use conversion ads to the checkout page for new audiences.
E) Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
F) Use attention-grabbing video ads on Instagram to new audiences.

5. Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

A) Audience Insights
B) Nielsen DAR
C) Nielsen Brand Lift
D) Millward Brown Brand Lift
E) Nielsen TAR

Solutions: