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Facebook Certified media buying professional Sample Questions:

1. If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

A) 2 Campaigns and 1 Ad Set
B) 2 Campaigns and 2 Ad sets
C) 1 Campaign and 2 Ad Sets
D) 1 Campaign and 3 Ad Sets

2. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A) Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
B) Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
C) Raise the campaign spending limit of the existing campaigns to $30,000.
D) Start a new campaign and set up the spending limit to $30,000.
E) Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
F) Duplicate the existing campaign and increase campaign spending limit to $20,000

3. You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

A) $10,000
B) $11,500
C) $12,500

4. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

A) Whether you use Facebook Manager or the Fan Page to run ads.
B) Facebook Auction.
C) Advertiser changes in audience, budget, placement, schedule, and optimization goals.
D) Pacing system you set up.

5. Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.

A) You should run an accelerated delivery.
B) You should run a standard delivery.
C) You should set up a minimum bidding price.
D) You should set up a maximum bidding price.

Solutions: