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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Both BlueKai and the client can store the ID mapping tables in their systems.
B) The client cannot store the ID mapping table in their system.
C) Only BlueKai can store the ID mapping table.
D) Only the client is allowed to store the ID mapping table.
E) The client can store the ID mapping table in their system.
F) BlueKai DMP can store the ID map table.

2. Which option will help your client identify which categories get the most data?

A) Request an Inventory Report from their account manager.
B) Review the cookie inventory.
C) Enable taxonomy permissioning.
D) Remove or hide unused categories.
E) Generate the Site Hits Report.

3. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the iFrame tag type was selected in the container tool.
B) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
C) That the appropriate macros were added to the pixel URL.
D) That the production side web server is capable of retrieving HTTP requests.

4. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Horizontal regional empowerment
C) Full agency control
D) A single seat shared by all regions
E) Global DMP nerve center

5. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Category report
B) Provider Exchange report
C) Provider Inventory report
D) Schedule Hits report
E) Site Hits report

Solutions: