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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Avoid
B) Buy
C) Optimize
D) Target

2. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Paste a pixel campaign delivery.
B) JSON return tag
C) Real-time server data transfer
D) Batch server data transfer
E) User Data API

3. What is a BlueKai Mobile Statistical ID?

A) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
B) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
C) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
D) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
E) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

4. What is the CPS pricing model?

A) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
B) This model allows clients to purchase data based on the overall win rate of the campaign.
C) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
D) This model allows clients to purchase data on a cost per 1,000 impressions basis.
E) This model allows clients to purchase data on a cost per category agreement.

5. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
C) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
D) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
E) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.

Solutions: