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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
C) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D) The purchase transaction is attributed to both email campaigns.

2. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
B) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
C) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
D) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
E) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.

3. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Hard bounce rates are 10% or higher.
B) Substantial (5%) increase in click-through rates on last week's promotional campaign.
C) Recipients are forwarding your emails to everyone in their address books.
D) Your open rates have dropped somewhatsince last month.
E) The ISP is recording a high number of spam trap hits and complaint rates from recipients.

4. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Responders, Event Date = 3 days
B) Measure = Unique Conversions, Event Date = 3 days
C) Measure = Responders, Interval = 3 days
D) Measure = Total Clicks, Interval = 3days
E) Measure = Single Clicks, Sent Date = 3 days

5. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?

A) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
B) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
C) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.
D) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.

Solutions: