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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
C) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D) The purchase transaction is attributed to both email campaigns.

2. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
B) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
C) You can only order the rules in the top-down order in which Responsys willexecute them.
D) Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.

3. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) You must delete the first row of the file before performing the import. Your file must contain actual data only.
B) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
C) In the field mapper screen, select the "Columns Already Included" check box.
D) In the import configuration, select the "First line contains column names" check box.

4. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A) $ {FIRST_NAME}
B) {FIRST_NAME} $
C) {FIRST_NAME}
D) $FIRST_NAME

5. You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
B) Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
C) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
D) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.

Solutions: