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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect only personally-identifiable information, to correlate it within the DMP.
B) Collect all data, regardless of granularity, to manage it within the DMP.
C) Collect strategic data points, designed to identify customer engagement.
D) Collect and store only online interactions, as the DMP is an online platform.

2. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean OR, where a user having either category can be targeted.
B) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
C) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
D) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.

3. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) User data API
B) Image pixel
C) Asynchronous javascript tag
D) Mobile direct ingest

4. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
B) Submit Taxonomy Maintenance requests to My Oracle Support.
C) Use Taxonomy Management in the Partner User Interface.
D) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.

5. Which of these is a common use case for the Recency setting?

A) To prioritize delivery of the most recent users in an audience
B) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
C) To extend data delivery beyond the default period for the audience
D) To hide older audiences and users that are no longer as valuable for targeting

Solutions: