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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Set up logic if user qualifies for multiple audience segments.
B) Place BlueKai JSON tag in header of page before page content loads.
C) Ensure client is enabled on Match Multiplier.
D) Suppress 1st party converters to ensure that you are only reaching prospects.
E) Recommend leveraging Broad match where possible.

2. Identify the dependencies and data sources for a local campaign.

A) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
B) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
C) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
D) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
E) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data

3. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Self-classification
B) Self-service OnRamp
C) Managed classification
D) Corporate classification

4. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 percent as likely to be in the category than the average user in the selected universe.
B) The user is 17 times more likely to be in the category than the average user in the selected universe.
C) The user is 17 percent more likely to be in the category than the average user in the selected universe.
D) The user is 1/17 as likely to be in the category than the average user in the selected universe.

5. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
B) Create a Dynamic Synchronous container to support the transfer of data.
C) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
D) Manually enter the pixel required for sending campaign data to the partner.
E) Configure custom parameters to deliver data to the media execution partner

Solutions: