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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What customer value is delivered with holistic inventory visibility?

A) Fulfilling orders via inventory in-transit.
B) Providing only the best quality products.
C) Reducing supply chain costs.
D) Incorporating customer sentiment into the order process.

2. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Create dynamic, engaging, web experiences.
B) Improve loyalty by facilitating integration with social networks.
C) Target the right experience, to the right user, via the right channel, at the right time.
D) Accommodate product returns, regardless of the context.

3. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Customer segmentation.
B) Unica
C) Cross-channel campaign management.
D) All of the above.

4. In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.

A) supply chain visibility
B) store operations
C) social marketing
D) cross-channel order management

5. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Awareness
B) Integrated Operations
C) Execution
D) Decisioning

Solutions: